---
title: "Minds - Synthetic Market Research Platform"
canonical_url: "https://getminds.ai/"
last_updated: "2026-07-26T08:57:41.644Z"
meta:
  description: "Minds is a synthetic market research platform for custom studies with AI personas and reusable audiences, powered by Minds PRISM™ source modelling."
  keywords: "synthetic market research, synthetic market research platform, synthetic market research tool, AI market research, AI research panel, synthetic panels, synthetic users, synthetic respondents, AI personas, audience simulation, AI focus group, target audience AI, Minds, getminds.ai"
  "og:description": "Run in-depth interviews, qualitative research at scale, questionnaires with directional quantitative readouts, and concept or message tests in one Study."
  "og:title": "Minds - Synthetic Market Research Platform"
  "twitter:description": "Run in-depth interviews, qualitative research at scale, questionnaires with directional quantitative readouts, and concept or message tests in one Study."
  "twitter:title": "Minds - Synthetic Market Research Platform"
---
# Minds — Synthetic Market Research Platform

Custom synthetic market research Studies with reusable Audiences and transparent, directional evidence.

## What Minds does

Minds (getminds.ai) lets marketing, insights, product, and agency teams build AI personas ("Minds") of their target audiences and run structured research against them:

- **In-depth interviews** — talk one-to-one with a Mind and probe responses with follow-up questions.
- **Qualitative exploration at scale** — ask a reusable Audience and synthesize themes while retaining individual responses.
- **Questionnaires and directional quant** — run structured questions with comparable distributions and segment readouts.
- **Concept, message, and ad pretesting** — test positioning, creative, pricing, and objections before launch.
- **Segment comparison and mixed methods** — compare Audiences or combine methods inside one persistent Study.

Minds grounds synthetic personas in supplied and public context. Results are directional: benchmark agreement varies by audience, question, grounding, and reference study. Methodology and validation studies: https://getminds.ai/studies and https://getminds.ai/research

## How teams use it

Same-day insights for concept validation, campaign pretesting, segmentation research, B2B buyer simulation, and localization testing — in 9 languages. Browse use cases: https://getminds.ai/use-cases

## Pricing

Free plan with 3 Panel answers/month (up to 60 synthetic responses), Individual €39/$39 per month with 500 synthetic responses/month, Team €79/$79 per seat/month with 4,000 synthetic responses/seat/month pooled (3-seat minimum), and Enterprise custom synthetic response volume. Details: https://getminds.ai/pricing

## Programmatic access

REST API with OpenAPI 3.1 spec (https://getminds.ai/_openapi.json), API docs (https://getminds.ai/api), and an MCP server for AI clients (https://getminds.ai/mcp).

## Learn more

- Product comparisons: https://getminds.ai/comparison
- Research glossary: https://getminds.ai/glossary
- Guides: https://getminds.ai/guide
- FAQ: https://getminds.ai/faq
- Get started: https://getminds.ai/?register=true