---
title: "Minds - Synthetic Market Research Platform"
canonical_url: "https://getminds.ai/"
last_updated: "2026-06-11T01:53:37.071Z"
meta:
  description: "Minds helps teams create AI personas and multi-persona panels for faster synthetic market research, concept testing, message testing, and audience simulation."
  "og:description": "Minds helps teams create AI personas and multi-persona panels for faster synthetic market research, concept testing, message testing, and audience simulation."
  "og:title": "Minds - Synthetic Market Research Platform"
---

**Synthetic market research platform **

# **Your target audience, simulated with AI personas.**

Minds helps teams create AI personas and multi-persona panels for faster synthetic market research, concept testing, message testing, and audience simulation.

[**Get started**](https://getminds.ai/?register=true) [**Read research**](https://getminds.ai/research/overview) [**Browse studies**](https://getminds.ai/studies)

![Minds synthetic market research platform preview](https://getminds.ai/images/preview.webp)

## **Synthetic market research in minutes**

Minds helps marketing teams, agencies, product teams, and B2B insight teams ask research questions before they spend weeks recruiting respondents. Build AI-driven target audiences, run structured interviews, and compare multiple personas in one panel.

Use Minds for concept testing, message testing, pricing research, campaign pre-testing, buyer simulation, and early product validation. The workflow is built for fast directional insight, repeatable research, and clear disagreement between audience segments.

## **AI personas and multi-persona panels**

A Mind is a calibrated AI persona that can reason from a role, profile, customer segment, expert perspective, or research brief. A Group combines multiple Minds into a panel so every question gets several independent perspectives instead of one generic model answer.

Panel responses surface what each persona believes, where they agree, where they disagree, and which objections or motivations are most important. This makes Minds useful for teams that need customer perspective before shipping a product, campaign, deck, or strategic recommendation.

## **Research workflows and use cases**

Common workflows include consumer interviews, persona creation, concept testing, message testing, pricing research, customer journey research, competitor benchmarking, campaign pre-testing, and buyer simulation. These are the public category terms buyers and AI agents use when comparing synthetic market research tools.

The goal is not to replace real customer evidence in every decision. Minds gives teams a fast simulation layer for questions, hypotheses, objections, and segment disagreement before they decide where human research, sales conversations, or field data should go deeper.

## **Public documentation and agent-ready access**

Minds publishes guides, API documentation, research pages, studies, comparison pages, glossary pages, robots.txt, sitemap.xml, and llms.txt so people, search engines, and AI agents can understand the product without needing a logged-in workspace.

The public API and MCP documentation explain how developers can create Sparks, groups, panels, and chat flows programmatically. The research and studies surfaces give crawlers additional context about how synthetic panels are grounded, evaluated, and applied.

## **Programmatic workflows and integrations**

Teams can use the web app for self-serve research or integrate Minds through the API. The OpenAPI specification supports typed clients, backend workflows, and agentic tools that need to create panels or ask questions from another system.

Minds also exposes an MCP integration for AI assistants, making it possible to create Sparks, list groups, run panel questions, check panel status, and export panel outputs from compatible agent environments.

## **Key resources **

- [**~~Guide~~**](https://getminds.ai/guide/overview)

  Learn how Minds works for personas, panels, flows, and research workflows.
- [**~~Research~~**](https://getminds.ai/research/overview)

  Read about the methodology behind synthetic personas, multi-agent systems, and evaluation.
- [**~~Studies~~**](https://getminds.ai/studies)

  Browse ready-made synthetic panel studies and examples of panel outputs.
- [**~~API~~**](https://getminds.ai/api/overview)

  Use the REST API, OpenAPI spec, and programmatic panel workflows.
- [**~~MCP~~**](https://getminds.ai/mcp/overview)

  Connect Minds to AI assistants through the Model Context Protocol.
- [**~~Blog~~**](https://getminds.ai/blog)

  Explore synthetic market research comparisons, guides, and buyer education.
- [**~~Terms~~**](https://getminds.ai/legal/terms)

  Review platform terms, usage boundaries, and compliance details.
- [**~~Privacy~~**](https://getminds.ai/legal/dataprivacy)

  Review privacy, data processing, and GDPR information.